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The Quality Improvement Initiative—Step One—Service Level Management
by Malcolm Fry
The key at this stage is to identify what the specific services are, the levels of service that matter most to the customer, and to create the Service Level Agreements to meet those levels of service. This includes surveys, visits and meetings with the customers. The intention here is to ASK the customers to explain their requirements, not to TELL them what they are getting. This happens in the classic Service Level Agreement scenario where customers are invited to negotiate their SLA, when in reality it is more or less a take it or leave it scenario with little or no negotiation.

What you need to determine is: what are the customer services the customer wants, how important are these services to him/her, and the levels of performance and quality the customer needs from these services. For example, a customer may identify ten services from the service desk. What you need to determine is which of these services affect customers the most. When you hold meetings with customers, stay focused on the customers. If they are asking for the impossible, then explain to them the reasons for your concerns.

In this way, you will be able to build a Service Catalog from your interviews, visits and meetings. A Service Catalog is a description of all the services offered by the service desk with their default values and parameters. This is best explained by an example.

SERVICE CATALOG—Service Desk
First Level Resolution

Performance criteria: The intention is for the service desk to solve as many incidents as possible on the first call, or when the incident is first reported, so that the customer is fully functional again as soon as possible.  This is known as First Level incident solving.  The definitions for incident solving levels are:

First Level incident solving:

  • an incident that is solved by the service desk analyst during the first telephone call from the customer without interrupting the telephone call to communicate with a support group, or any other external service, to obtain advice, information or any other support
  • an incident that is solved during a personal visit from the customer
  • an incident that arrived electronically and was solved by the service desk
  • an incident solved at the service desk during the first telephone call but requiring the customer to be put on hold while the analyst had to contact a source outside of the service desk for assistance in solving the incident
  • an incident solved at the service desk after offline research is performed by the service desk analyst after ending the first telephone call

Second Level incident solving:

  • an incident escalated from the service desk to an IT support group
  • incidents escalated from an IT support group to another are still classified as being at the Second Level

Third Level incident solving:

  • an incident escalated from the support group to an external resource for resolution

Performance Targets: The service desk will solve XX% of incidents at the First Level, XX% of incidents will be solved at the Second Level, and XX% of incidents will be solved at the Third Level.

Quality Criteria: The intention is for the service desk to actively pursue a policy of incident reduction so that known errors are eliminated whenever possible or feasible.  Reducing the number of incidents will increase the efficiency of the IT customers and decrease the Total Cost of Ownership for services and systems.

Quality Targets: The service desk will maintain a Service Improvement Program (SIP) that will reduce the number of incidents by XX% every XX months.

Figure 1 – Service Catalog sample

Figure 1 shows an example of a service item in a Service Catalog. The item is for incident resolution and elimination; i.e., performance and quality. You can see that the criteria describes the service while the target contains the standard or default values. In the example, they are represented as XX, but in real life, you would enter the appropriate values.

PERFORMANCE

Speed to solve on 1st call
Time to escalate
Incident duration
Feedback frequency
Priority allocations
Speed to answer
Number of hits
Number of call diverts
Actual duration
Number escalated
Number of outages
Priority 1 average
Calls within availability
Number of calls
Number of incidents per category

SUBJECT

First level incident solving
Incident escalation
Incident closure
Customer feedback
Priority control
Incident answering
Self-service
Call diversion
Incident duration
Second Level solving
Outage publishing
Resolution within priority 1
Availability
New system
Category management

QUALITY

Incident reduction
Correct escalation
Reopened incidents
Late/No feedback
Wrong priorities
Abandoned rate
Percentage solved
Re-diverted
Solving levels
Within priority
Number of call backs
No missing timing
Calls outside availability
1st level solving
Reduction by category

Figure 2 – Typical Service Desk Catalog contents

Figure 2 shows us the typical entries in a Service Catalog for a service desk. The subject is in the middle column with the corresponding performance criteria to the left. If you are not sure what to ask your customers when you meet them, use this list as your guide; i.e., ask how important each one is to the customer. So, if the customers wanted each item in Figure 2, you would have to produce a Service Catalog with an entry for each. Then, using the results and your service desk metrics you can add the default values and parameters. It is important not to just use your current averages, you should have also asked the customers their desired values. It may be that you cannot meet those desirable levels. If so, you should start by investigating where and if you can meet those levels in the future.

At this stage you will need to ensure that your upper level support groups will commit to the values expressed in your Service Catalog.

To read more about quality and performance, see HDI's focus book, Performance to Quality, by Malcolm Fry. This book is available on the HDI eStore at www.thinkhdiestore.com.

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